It’s the first time a watch brand is doing this.
Over the course of 5 months, we’ve tested slightly different watch faces at a particular glacial lake.
Based on our analysis, we’ve selected the ones that got us the best matches with the glacial colors.
The shades of Moraine lake evolve over time, hence why we followed its evolution over multiple months.
We spent 26 days at the lake in 2022.
Being there usually once a week for a period of 5 months was important to witness the gradual evolution of the glacial colors.
We were at the lake from the time the ice melted until the ice started covering the surface again.
The heart of our watches contains a durable Gold-plated Swiss-Made movement.
It’s been manufactured and inspected in Switzerland from start to finish.🇨🇭
Usually seen in watches ranging
from 200$USD to 700$USD
The second hardest mineral that exists covers the top of our watches.
The only mineral harder than the Sapphire crystal we use is Diamond. This results in a watch glass that is very resistant to scratches.
Usually seen in watches ranging
from 250$USD to 1000$USD+
Our watch cases are made of sturdy marine-grade steel. It contains 2-3% molybdenum, which is an extremely hard metallic element that is used to toughen the metal and enhance corrosion resistance.
Usually seen in watches ranging
from 100$USD to 1000$USD+
A sculptor we brought on created this artistic representation of Moraine lake.
It can be seen in the back of every piece.
While analyzing Moraine lake in August 2022, we were expecting the lake to continue to get progressively bluer.
But to our surprise it did not. Knowing how blue our Sapphire dials were, it was almost certain that none of them were going to reflect the lake colors later in the year.
Based on a more calculated analysis of the lake, we’ve projected that it was going to reverse by returning to a slightly greener shade in fall.
Thankfully, we were able to receive our new Teal dial just in time towards the end of September to capture beautiful moments when it reflected the lake colors.
The dial in the middle was selected here. The two other dials were previous Sapphire shades that ended up being too blue for the lake.
Ancient glaciers rubbing against the Rockies creates a fine powder. This rock flour then gets deposited into the lake when it gets warmer.
Since those particles are so tiny, they float at the surface of the lake. The reflection of the light on them creates beautiful blues and greens.
Many watches these days are entirely made by robots.
While we do use some machinery, a significant part of the costs associated with the creation of our pieces is due to many processes that require skilled human intervention.
The 12-hour marks on the dial are applied individually by hand, same goes for our logo.
The hour, minute and second hand are also installed one by one by a watchmaker, amongst other things...
This means each piece can have slight differences between them.
While the precision of a robot is lost in the process, we believe taking the costlier route adds authenticity to each piece we create.
Disclaimer
Water and metal are different surfaces, so it's expected to reflect light differently.
None of our shades have reached perfection.
Regardless, we're proud of the results we've achieved.
Disclaimer
Water and metal are a different surface,
so it's expected to reflect light differently.
None of our shades have reached perfection.
Regardless, we're proud of the results we've achieved.